Kabir Singh and PVR Cinemas Have Come Up With An Innovative Marketing Stratergy

Author : Grinell Jacinto
Shahid Kapoor in Kabir Singh

Shahid Kapoor in Kabir Singh

Shahid Kapoor starrer Kabir Singh has been creating a rage ever since its posters and teaser were out. And now they are in news for another amazing reason. Kabir Singh’s team have tied up with PVR Cinemas to create a unique experience for people — isn’t it an awesome marketing strategy!

The first of its kind marketing deal makes Kabir Singh the first Bollywood film to have its very own theatre. The activity will kick start with the theatre being renamed as Kabir Singh ka theatre. Apart from this, the entire cinema hall will have Kabir Singh’s character’s personalities. This activity will be carried across 15 theatres across 15 cities in India.

Commenting on the tie-up, Producer and head honcho of T-Series Bhushan Kumar said,

“’Kabir Singh is a special film for us and we will be going all out with this film. This association will surely give a brand new experience to audiences and set a platform for film marketing.”

Producer Murad Khetani of Cine1 Studios stated,

“We are glad to associate with PVR and give the fans a chance to experience a never seen before theatre of the film.”

Said Shalu Sabarwal, Marketing head PVR

“Kabir Singh has given us the opportunity to enter a new territory. It will help us closely to connect with the moviegoers and give them a unique experience. We are happy to celebrate another first with Kabir Singh.’’

The film’s trailer will be released on 13th May 2019.

Kabir Singh starring Shahid Kapoor and Kiara Advani is directed by Sandeep Reddy Vanga. The film is produced by Bhushan Kumar, Murad Khetani, Krishan Kumar & Ashwin Varde. Releasing on 21st June 2019.

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