Popular Bollywood writer-director Milap Zaveri recently announced his first production venture, Raakh: Ashes to Ashes, a short film. Now we hear there is further reason to celebrate for Milap. Officer’s Choice Blue will now be presenting sponsor of this revenge saga.
An ecstatic Milap said, “Officer’s Choice Blue is supporting a short film for the first time. I am extremely happy and proud, and look forward to its release”
Prachi Thadani of Waterlily Films added, “I’m delighted that Officer’s Choice Blue has come on board as the brand sponsor and presenter of “Raakh”. Their belief in the power and content of the film and their commitment to back this film is heartening. Looking forward to many more wonderful associations with them”
Mr. Bikram Basu, COO of Allied Blenders & Distillers added, “We are starting to see engaging short content determine consumption patterns. Short films will get digitally consumed -with people on the move, with their busy schedules, and with less attention span. Great content will get shared. Officer’s Choice Blue believes in staying ahead of the curve and is happy to bring to you RAAKH by Milap Zaveri.”
Raakh boasts of a stellar star cast comprising of talented actors like Vir Das who will be seen in a different, dark space for the first time, Richa Chadda, and Shaad Randhawa.
The entire cast and crew of Raakh are all set to reveal the first look of the film this Dussehra.
Many celebrities who have seen the short film, such as Abbas-Mustan, Nikhil Advani, Satish Kaushik and Sajid Khan, to name a few; have loved the film and praised it on social media.”
In association with Milap’s Write Direction FILMS and Prachi Thadani’s Waterlily Films, the short film is produced by Sandeep Harish Kewalani,(S K Productions), Empire Films and Prachi Thadhani.