Padman starring Akshay Kumar breaks the stereotype of premiering on a television platform, it is screening Theater Ke Baad, Pehli Baar on ZEE5, from May 11.
Expressing his thoughts on Padman’s digital release Akshay Kumar said:
“With millennials more inclined towards digital entertainment, we know where the future is. ZEE group has always been at the forefront to highlight social issues and Padman being a movie based on a social cause, there couldn’t have been a better digital platform than ZEE5 to premiere it.”
Archana Anand, Head of Digital – ZEE5 India Business said:
“Padman has brought about a phenomenal change in the way society is looking at menstrual hygiene and we are proud to showcase the film on our platform. The movie is a take on a subject most Indians are reluctant to talk about and Padman puts it at the forefront which is a commendable effort. By associating with Saafkins, ZEE5 is doing their little bit via #KadamChotaChangeBada to contribute to the worthy cause and make a difference in the lives of underprivileged women.”