In a creative masterstroke by the makers of the upcoming Wolverine movie, Logan, fans witnessed an innovative never seen before experience of grabbing actual frames from the upcoming trailer of the film.
1974 postcards of 1974 frames cut from the new trailer of Logan were up for grabs for fans who signed up to receive one through the site: www.1974framesoflogan.com.
The activity was announced by none other than Hugh Jackman, who plays the title role of Logan/ Wolverine.
#OneLastTime https://t.co/OCf55h7wYB pic.twitter.com/IXbhIAox7B
— Hugh Jackman (@RealHughJackman) December 30, 2016
Why 1974 you wonder? It is because 1974 was the year Wolverine first appeared in the X-Men comics!
This activity garnered tremendous response from the audiences. So much so that multiple fans flocked to the website resulting in the site crashing within an hour of the launch. Actor Hugh Jackman had to send out a tweet saying the site will be live soon!
You crashed the site. Fixing it now. https://t.co/VElSq8aobU
— Hugh Jackman (@RealHughJackman) December 30, 2016
Participants took to social media posting their postcards using #OneLastTime.
With such an innovative marketing campaign being undertaken by the makers of Logan, audiences got more access to their favourite star, character and film. Now fans are waiting in anticipation for all the 1974 frames to come together in a mesmerizing trailer of the much awaited film.
Watch the first trailer of Logan here:
Logan is slated to release on March 3rd 2017.
