Baggit has roped in popular Bollywood actor Shraddha Kapoor as its new brand ambassador. The Actress will be associated with Baggit brand for the years 2018 and 2019. The association with Shraddha Kapoor, a popular youth icon, reflects Baggit’s drive towards staying on point with the expectations of today’s young millennials and yet retaining relevance with its existing customer base.
Baggit’s latest collection has been put together by Nina Lekhi, MD & Chief Design Curator, Baggit and mirrors the vibrant personality and joie-de-vivre of its new brand ambassador.
Commenting on the new partnership, Nina Lekhi said:
“Shraddha is a great fit for Baggit. She personifies Baggit’s key proposition of beauty with strength. A fashion icon and a powerhouse of talent, Shraddha’s vibrant, exciting and vivacious personality make for a perfect fit with the style and panache that Baggit has become synonymous with. We at Baggit believe in adapting and staying in tune with the changing trends and demands of our customers and our association with Shraddha is a perfect example of this. Baggit and Shraddha together are a power-packed combination for the gen-next customers.”
Elaborating on her brand association Kapoor said:
“My bag is an essential must-have accessory for me. I never leave anywhere without it. And Baggit has just opened a world of amazing designs, colors and strong bags. I love it! I totally love their designs and completely relate to their philosophy of different bag for every different occasion. It’s a must-have for today’s woman on the go, especially since we tend to carry our world in our handbags. This is exactly what Baggit offers. I am really looking forward to our association.”